Kind is known for their wholesome ingredients and purpose-driven brand, but how does that translate to the kid’s market? The reality is, while parents want to make sure their kids’ are eating healthy, at the end of the day the child is the one who has to want the product. Character development was key to creating appeal in a relevant way and empowering kids to take control of their food choices. But we never lost sight of the important of transparency of ingredients and health-related claims. The result is a win-win for the whole family.