Kind Kids

Don’t play with your food kids unless of course you are one of the energetic characters that LBB commissioned for the KIND Kids packaging, they manage to balance that Kid appeal as they dart through honey drizzles and dodge yummy chocolate chips, all the while showcasing the wholesome ingredients that parents are searching for on shelf. Big, bold type highlights the delicious flavors and all the top nutrition info that parents are looking for is conveniently placed together in a holding shape, no searching. The background color palette for each of the 3 initial flavors is natural and tasty but gives a good pop on shelf. The bar photography is clean and delicious and the additional ingredients are illustrated to further amp up the appetite appeal.