Inspired Start

Potential food allergies in babies and children can be very worrying for parents, Adeo developed Inspired Start to introduce babies to some of the most common allergens. We helped them develop the packaging, asking, “How do you introduce this concept to parents? How do you convey the complexities of allergens in an effective, yet friendly way?” It’s in the details, like an Inspired Start logo that’s fresh and approachable, with ingredients laid out graphically on a clean white, science-evoking background. Inspired Start stands out in the digital marketplace and encourages a further look.