portfolio

COMPOUND W

COMPOUND W Our work for Compound W started with structural design and ended with updated branding and design that is dynamic and claims a leadership position in one of the dustiest aisles of the store. Cleaning up the pack was imperative, but at the same time we needed to add in safeguards to foil private…

Read More

WHITE RAIN

WHITE RAIN Who says a dollar-store brand has to look cheap? Working within very tight constraints and a laundry list of dos and don’ts, we took White Rain from bargain to beautiful. Lush illustrations are at the heart of the rebranding, and savvy production work helped us optimize printing for vibrancy and consistency on shelf.…

Read More

YARDLEY

YARDLEY Yardley is one of our oldest (and dearest) clients, and we’ve had the opportunity to address every aspect of their portfolio – from the base brand restage to line extension and new flavors, new innovation work, creation of their liquid soaps and washes, limited-time holiday soaps, and most recently their artisanal line. RELATED PROJECTS…

Read More

CHABASO

CHABASO Chabaso is known for their single-day fresh breads and artisan baguettes, so when they came to Little Big with the desire to enter the mainstream sandwich-bread market we knew there were some challenges to address. Namely, solving for multiple types of placement on shelf and differentiating from the rest of the portfolio while still…

Read More

FLEET

FLEET We worked to respectfully evolve the line to reinforce its leadership position in the category. Importantly, the brand was stripped of elements adding to the embarrassment factor, while at the same time strengthening and unifying the line through a bold new vertical identity for shelf impact and consumer findability. Overall, the design now has…

Read More

GERITOL

GERITOL Our job was to bring freshness and relevance to this heritage brand and position it as a healthy, balanced choice for a broader audience. The work began by assessing equities, keeping some but elevating them to become more dimensional and modern. RELATED PROJECTS WISHBONE RISTORANTE 1915 PEDIACARE LITTLE SPOON

Read More

LIONSHEAD

LIONSHEAD Lionshead was one of the most affordable beers on the market, and looked that way. When the brand approached us for a refresh we saw it as a bigger opportunity. We overhauled everything, creating a unique bottle dieline, the first-ever six-pack with ‘paw’ holes, a wicked cool new lion illustration and witty copywriting across…

Read More

MIDNITE

MIDNITE The refresh of MidNite mainly focused on helping the brand graduate to a more mainstream look and feel while increasing shopability and shelf standout. Streamlined communication and hierarchy helped brand benefits shine. RELATED PROJECTS WISHBONE RISTORANTE 1915 PEDIACARE LITTLE SPOON

Read More

PREPARATION H

PREPARATION H Any time an iconic brand is in the studio it usually comes with a bible of dos and don’ts, understandably. In creating Prep H’s new offering for women, we had to delicately honor the parent brand while stepping far enough away that women would understand this was a product formulated specially for them,…

Read More

SOLEMATES

SOLEMATES We started with a custom box, taking the brand from a plastic clamshell to textured paperboard. The graphics on the inner box mimic the product in use, and a window allows the consumer to quickly understand product function and type. The identity is fresh, clean and contemporary, while remaining playful, like the brand itself.…

Read More