DenTek is a trusted brand in oral healthcare, but its packaging needed a refresh. LBB wanted to show off the quality of the product and get some attention on the shelf. So we quickly moved away from the primarily white pack to a palette that has depth and dimension and clearly communicates freshness. The product itself is the hero of the pack and the communication is now very cleanly organized under it.

DenTek was designed by LBB and won a GDUSA Award in 2019.

Redesigned by LBB