Wisk Stain Spectrum

Challenge:

Help Wisk find its brand voice again. Create design that speaks to the essence of this iconic brand, while creating a canvas for highlighting Wisk’s new stain spectrum technology.

Solution:

A bold new look with strong red color coding and a dynamic new logo.

The result is a brand with renewed depth, dimension and energy. Bottle and label are rich reds and the label itself uses several reds to integrate seamlessly into the structure. The logo was redrawn and maximized in perspective form. The addition of reflective foil adds to the premium appearance and strengthens cleaning cues. Smart, modern typography rounds out the label.

Production Notes

HDPE
IML-Printing
Foil
Silkscreen

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