Little Big

Wisk Eco Energy

Challenge

Create a new package that harmonizes the cleaning credentials of Wisk, with the environmental benefits of high-efficiency usage and cold water power.

Solution

Vibrant colors helped cue cleaning and brand attributes, while graphics and a modern, simplistic design reinforced the eco-friendly nature of the product. Additionally, the water and graphics work in harmony with the unique shape of the bottle and label, giving it dynamic, positive energy.