Bring quenching renewal to life with a two-pronged approach to win with value shoppers.
Overall, show this value brand a little design love and attention and allow it to stand proud. Specifically, split the line into two categories to capture both scent driven and benefit driven consumers. For scent driven consumers, build communication around custom illustrations that bring the product to life in a cost-effective manner. For benefit focused consumers, focus on hydrating imagery with depth and dimension.
Silk-Screen & Litho
Multiple PMS screens