Take the brand from dated to relevant and position it to take advantage of the booming energy drink category. Revive Vivarin.
The entire brand was overhauled from typography to color palette to materials. We kept the yellow but amped it up to a dimensional, fluorescent yellow paired with a deep matte black. The new, bold Vivarin logo breaks out of the black band in shiny silver foil, with the pill dotting the ‘I’ in the brand name. An equally bold logo now graces the top panel to aid in bottom shelf shopping. A mix of matte and gloss finishes give the pack serious shelf presence.