With the www.etheart.com last true brand redesign happening more than 20 years ago, Summer’s Eve, while continuing to grow, was also continuing to lose relevancy with women. We needed to reinvent the brand and order cialis site fight category stigmas and embarrassment.
Consumer insights were key to both the structural and graphic redesign, with nearly 3,000 women weighing in on the process through ethnographies, focus groups and quantitative studies.
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7 Printers – Flexo, metal decoration, offset
7 Substrates – shrink film, carton stock, metal, in-mold labeling, film
Custom inks (18)