Help make mom’s life a little easier.


Everything about this redesign retained a nod to the original, but allowed the brand to feel fresh, modern, and for today’s moms, in addition to increasing brand trustability. Elements like the logo treatment and generic viagra overnigh penguin were kept but reintroduced in a more vibrant, multi dimensional way. Product form and age call outs were given special attention to aid shoppers. The new color palette exudes vibrancy and youth, without seeming childish.

Production Notes

Offset cartons
Offset labels
Flexo labels
Color development for logo graphic and brand mascot render image.  
4/C Process & PMS spots

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  • Penguin
  • Logo