Little Big

Lypsyl

Challenge

Fix what wasn’t working, enhance what was.

Solution

Create a kinder, gentler bee. As a major element of the product identity, the Lypsyl bee needed a makeover to be more approachable and a little less realistic. The logo was slightly downside to give prominence to the product claims which differentiate it within the category. A new, more organic color palette was used to emphasize the natural, healthful ingredients.