Give

Challenge

Help consumers understand what GIVE stands for and why they should buy this water over the many competitors on shelf.

Solution

Begin with an identity upgrade that is more genuine, less mechanical, to match the personality and soul of the brand.Reduce color coding to still differentiate SKUs without queuing flavor. Use the brand’s signature droplet to emphasize the charities the brand supports by flooding each droplet with symbols that represent each cause. Address label copy to put forth a more compelling message that is straightforward yet from the heart.

Production Notes

Silkscreen
4C

  • Slide 1
  • Slide 3
Next