Fleet

Challenge:

Strengthen and unify. Evolve the line to reinforce it’s leadership position in the category.

Solution:

Create a bold new vertical identity that allows for bigger branding and greater impact, while developing typography and graphics that feel less harsh and have movement. Introduce a fresher, modern color palette that feels light and sophisticated. Get rid of all enema visuals to eliminate the embarrassment factor. Clean up and hone down communication so the consumer can get quickly in and out of the aisle with their desired product.

Production Notes

Offset cartons
Dry offset plastic containers
Color development for logo graphic
4/C Process & PMS spots used

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Logo
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