Feosol

Challenge:

Update the supplement line to capture modern femininity, but most importantly, dramatically increase shopability in a category that is notoriously hard to shop.

Solution:

The Feosol brand was stripped down to the bare essentials. A proud yet delicate new Feosol logo sits prominently embossed on pack, along with product name and function. All other communication was either eliminated or moved to a side or back panel. Color-coding is a nod to previous packaging but is secondary to a largely white canvas that lends a freshness and modernity to the line. Each SKU also has the pill form embossed and anchoring the design at the bottom. A mix of spot and matte varnish provides depth, dimension and interest on shelf. The top of each box features the Feosol logo and product type to help consumers easily identify their preferred product when housed on a lower shelf.

Production Notes

Double Embossing
Spot UV Varnish
Matte Varnish

  • Slide 1
  • Logo
Next