Lionshead was one of the most affordable beers on the market, and looked that way. When the brand approached us for a refresh we saw it as a bigger opportunity. We overhauled everything, creating a unique bottle dieline, the first-ever six-pack with ‘paw’ holes, a wicked cool new lion illustration and witty copywriting across all brand communication. The redesign allowed them to enter metro markets and upgrade to a premium beer.

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