Leadership
John Nunziato
Founder/Creative Director
Little Big was founded in 2001 by creative director John Nunziato. John’s a veteran of the design and branding world, working for industry leaders such as Sterling Brands and Landor since 1992. Over the years, John has been instrumental in creating unique packaging, identity, and brand platforms for a blue chip list of clients, including: Burger King, Coca-Cola, Gillette, Johnson & Johnson, Novartis, Pfizer, Unilever, Salomon Smith Barney, and Louis Vuitton. His work has won numerous industry awards, and has been featured in publications such as Brandweek, GDUSA, Package Design magazine, Packaging Digest, Shelf Impact, and design blogs such as The Dieline. John serves on Popsop’s Expert Board, and In 2011 was named to GDUSA’s prestigious “People to Watch” list.
Pamela Long
Director/Client Services
Pam is Little Big’s Director of Client Services. Prior to Little Big, Pam spent 11 years at DDB Worldwide specializing in developing and managing integrated communications programs for clients. She was the director of New York’s Issues and Advocacy practice, a division of DDB focused on promoting social issues and products with social impact. She also created and managed DDB’s Brand Integrity Group, helping companies realized their social responsibility potential. Pam’s work has been recognized by organizations such as the Emmy Awards, One Show, and The Silver Anvils. Pamela serves on the Greener Package advisory board and expert network.
Crystal Bennett
Director/Business Development
Crystal joined Little Big Brands in 2011, leading the firm’s business development efforts. Prior to LBB, she spent 7 years at CBX, helping grow the company into the global brand consultancy it is today. Prior to that, she was a Vice President with Sterling Brands for 6 years. A self-proclaimed brand fanatic, Crystal is inspired by how people relate to different brands, how they make their choices, and what those selections say about them. She’s also a true client advocate, ensuring that each project’s goals are met and exceeded and working hand-in-hand to maximize project success with creative and account management teams.
