John is a veteran of the design and branding world, having spent the last 20 years working for leading global package design firms. In 2001, he founded Little Big with the desire to help clients find the nuances that make them unique. He’s been instrumental in creating and revitalizing brands for a blue clip list of clients, including: Coca-Cola, Bolthouse Farms, Gillette, Campbell’s, Johnson & Johnson, Burger King, Novartis, Unilever, Fleet Laboratories, Pepperidge Farm, and Sun Products Corp. In 2011, he was named to GDUSA’s prestigious “People to Watch” list. John is a frequent contributor to industry publications such as Brand Packaging and Package Design Magazine, has served as a judge for numerous international design competitions, and enjoys guiding the next generation of designers as a guest lecturer and mentor to students at Syracuse University and New York’s F.I.T.
Pam is Little Big’s Director of Client Services. Prior to Little Big, Pam spent 11 years at DDB Worldwide specializing in developing and managing integrated communications programs for clients. She was the director of New York’s Issues and Advocacy practice, a division of DDB focused on promoting social issues and products with social impact. She also created and managed DDB’s Brand Integrity Group, helping companies realized their social responsibility potential. Pam’s work has been recognized by organizations such as the Emmy Awards, One Show, and The Silver Anvils. Pamela serves on the Greener Package advisory board and expert network.
Crystal joined Little Big Brands in 2011, leading the firm’s business development efforts. Prior to LBB, she spent 7 years at CBX, helping grow the company into the global brand consultancy it is today. Prior to that, she was a Vice President with Sterling Brands for 6 years. A self-proclaimed brand fanatic, Crystal is inspired by how people relate to different brands, how they make their choices, and what those selections say about them. She’s also a true client advocate, ensuring that each project’s goals are met and exceeded and working hand-in-hand to maximize project success with creative and account management teams.