Little Big Brands

Stretch Marks Just Got Sexy

admin — Mon, 01 Apr 2013 13:15:27 +0000

http://www.brandpackaging.com/articles/84435-stretch-marks-therapy-just-got-sexy-with-new-packaging

Mighty Messages

admin — Fri, 15 Mar 2013 13:16:23 +0000

http://www.packagedesignmag.com/content/mighty-messages

Contac’s package facelift makes product easier to shop

admin — Thu, 31 Jan 2013 13:26:28 +0000

http://www.healthcarepackaging.com/package-design/graphic/contac’s-package-facelift-makes-product-easier-shop

Redesign helps consumers pick right medicine

admin — Thu, 31 Jan 2013 13:00:18 +0000

http://www.worldpackagingnews.com/2013/01/redesign-helps-consumers-pick-right-medicine/

Contac’s package facelift makes product easier to shop

admin — Thu, 31 Jan 2013 12:29:15 +0000

http://www.packworld.com/package-design/graphic/contacs-package-facelift-makes-product-easier-shop?qt-videos=1

Contac product lineup gets a face-lift

admin — Mon, 28 Jan 2013 13:17:57 +0000

http://www.chaindrugreview.com/front-page/suppliernews/contac-product-lineup-gets-a-facelift

Nothing Stuffy about Contac Redesign

admin — Wed, 23 Jan 2013 13:17:06 +0000

http://www.packagedesignmag.com/news-from-our-readers/nothing-stuffy-about-contac-redesign

Contac

admin — Tue, 15 Jan 2013 16:53:36 +0000

Challenge:

Bring Contac back into consumer’s consideration set, and make their shopping experience easier.

Solution:

Fix color segmentation to match category norms. Clean up and simplify communication and establish hierarchy to allow for line innovation. Introduce icons to aid shopability. Capitalize on refresh to introduce Instant Cooling line extension.

Production Notes

Full spot color
Overprinting

PediaLax

admin — Tue, 15 Jan 2013 16:51:12 +0000

Challenge:

Help make mom’s life a little easier.

Solution:

Everything about this redesign retained a nod to the original, but allowed the brand to feel fresh, modern, and for today’s moms, in addition to increasing brand trustability. Elements like the logo treatment and penguin were kept but reintroduced in a more vibrant, multi dimensional way. Product form and age call outs were given special attention to aid shoppers. The new color palette exudes vibrancy and youth, without seeming childish.

Production Notes

Offset cartons
Offset labels
Flexo labels
Color development for logo graphic and brand mascot render image.
4/C Process & PMS spots

Fleet

admin — Tue, 15 Jan 2013 16:49:52 +0000

Challenge:

Strengthen and unify. Evolve the line to reinforce it’s leadership position in the category.

Solution:

Create a bold new vertical identity that allows for bigger branding and greater impact, while developing typography and graphics that feel less harsh and have movement. Introduce a fresher, modern color palette that feels light and sophisticated. Get rid of all enema visuals to eliminate the embarrassment factor. Clean up and hone down communication so the consumer can get quickly in and out of the aisle with their desired product.

Production Notes

Offset cartons
Dry offset plastic containers
Color development for logo graphic
4/C Process & PMS spots used